Just finished reading a recent article on the Tech Crunch page entitled The Social Network Paradox by Nina Khosla. Drives home the emergence of a phenomenon that has driven me crazy for quite awhile now.

“Over the years, there’s been a radical change in the way we interact with our networks of friends online…We fell in love with sites that made us feel like there are people out there who are similar to us, who we are talking to and having common experiences with.”

She ended a sentence with a preposition, but I forgive her. She goes on to address the explosive growth of Facebook and Twitter and the like…sites that allow us to “friend” everybody. An embarrassment of riches, right?

Well, yes. The embarrassment comes from not being able to keep in touch with all the friends you were ecstatic about keeping in touch with. (Now she’s got me doing it – the preposition thing.)

Bottom Line: We’re not paying enough attention to all the “friends” we’re connected to online. I couldn’t possibly hope to keep up. And when it comes to sheer numbers, I don’t have anywhere near those posted by most of the individuals I have connected with on Facebook or Linked-In. There is a disconnect that occurs as a result of connection.

Or as Nina puts it “Therein lies the paradox of the social network that no one wants to admit: as the size of the network increases, our ability to be social decreases.”

There’s a lot more to the article…most notably a discussion of  “the limits of meaningfulness” and how the creation of social products must involve a solution for allowing people to be “social, really social.”

Worth thinking about, my friends.


Millions of users are turning daily to the web when they need a specialized service. As I’ve said before, if you’re not there when they are, you’re simply not a service option. All service-oriented businesses — including attorneys, doctors, financial consultants, entertainers, realtors and, of course, content providers — should let potential clients know that they have a choice (and that you are their best choice).

For a small business, a well-designed web site is a great way of instilling confidence and presenting you as a professional, and if you so desire, making you look bigger than you actually are. Selling in cyberspace is much cheaper. It’s a good way to supplement your offline business. Providing secure online ordering is very affordable. And a web site does so much more than any 3-fold brochure will do.

BECAUSE it can make you famous

Your web site or web page can be the vehicle that gets you noticed, gets your story to the world, gets the word out that you are different – and  better — than those other so-called professionals who claim to be the best in YOUR field. Anybody anywhere who can access the Web and hears about you is a potential visitor to your Web site…and a potential client.
And then there’s THE MEDIA. You won’t get Newsweek magazine to write up your local store opening, but you might get them to write up your web page address…if it is something new and interesting. You also might get local publications, e.g.  805, to bite on a “local kid makes good” story or a mention in a “Best of…”- type article that will plug your business/brand into the awareness grid of a multitude of readers.

Every kind of business needs the exposure that the media can bring.

Consider this: the Media’s main product is information.  They can get it more quickly, more cheaply and more easily on-line. Digital images can be acquired (cut) and inserted (pasted) in place with a few keystrokes. Digital text can be edited and output on tight deadlines. Your web page can provide all this.

Lastly (for now)…having a web address allows you to add sound, pictures and short movie files to your company’s info to serve, instruct, inform (and amaze) your potential customers. No brochure will do that.

Think on these things, my friends.


Incoming metaphor! Your website home page – or single web “id” page or blog page — is the front door to your business. Casual viewers, service seekers, potential partners can open that door to you…and discover the essence of your service, your operational philosophy, your Unique Selling Proposition.

Yeah. I know. “Salespeak.” But that is, after all, what we’re talking about.

We sell ourselves every day…whether we intend to or like to or even want to. Part of the deal…the rules of survival…even for us “creatives.” Especially for us creatives, actually, because most times we have to work harder at it in order to get results.

Know what I mean? I know that you do. Open the door.

BECAUSE it can connect you.

Business is connection. From connection comes trust. From trust comes EVERYTHING.
Handing out your business card is a proven essential element of generating new business…and having a website is like passing out your business card every hour of the day, every day of the week, to thousands (maybe millions) of potential clients and partners. It says “This is what I do and here’s how it can benefit you and this is how you can reach me” – and it says it all the time.

In addition, as a change-up alternative (or reinforcement, if you will) to attending mixers and dinners and speed networking and lunches and “pass the mike” breakfasts, you can opt to gather information about your customers and prospect for potential customers by using online forms and surveys. This is not to downplay the value of active networking. But occasionally letting the leads come to you can be a welcome break from doing the “ shake hands and pitch” circuit.

Just a thought. More later.


Americans are spending more time online. In fact, studies show that roughly 80% of us now spend as much time online as we do watching television. Pretty compelling statistic…tells you a lot about our culture, our communication, and our commerce.

Most importantly, it gives us — entrepreneurs, craftsmen, business professionals — a very clear picture of where our audience is and how to reach them.

The “them” is  27 million (and growing). And they’re not just computer nerds or techies or trekkies anymore…they are your customers.

Get a website. Get online. Get a life.

If you still need convincing, here’s another reason why you should Since the Web has several very good search programs, your interest group will be able to find you, or your competitors.

BECAUSE your potential customers already expect you to have one.

In order to succeed in today’s world, you MUST have an internet presence. There are billions of internet users – a few million of which live in the U.S. – with more and more logging on every day. It is truer now than ever before: If you don’t have a website, you don’t exist. Chances are, if a potential customer can’t find your website, they won’t find you. But they just might find your competition.

A website can create a powerful first impression. Consider it your new storefront. The front door to your business. And consider this: it is always OPEN, always working for you. That’s 24-hour service without requiring you to put in a 24-hour day.

I know…you’ve tried.

There is no more nine-to-five. We’re all on different schedules, driven by different priorities, shaped by different obligations. Availability and accessibility can make all the difference– the critical difference between being seen and being left behind. And that alone makes having a website vitally important to any business, organization or individual.

More to come…